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WE ARE TEMPORARILY CLOSED

HUGE SALE NOW ON

Shop now to save money on every single product across our website!

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NEW PRODUCTS

  • Eye Cream
    UpCircle eye cream. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £19.34
    Sale price
    £19.34
    Regular price
    £21.99
    Unit price
    per 
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  • Face Moisturiser Cream
    UpCircle face moisturiser cream. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £19.60
    Sale price
    £19.60
    Regular price
    £21.99
    Unit price
    per 
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  • Shower and Bath Cotton Pouf
    Moonie bath and shower pouf. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £5.93
    Sale price
    £5.93
    Regular price
    £6.95
    Unit price
    per 
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  • Makeup Bag
    Beauty Without Cruelty makeup bag with a turle printed on the front. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £8.45
    Sale price
    £8.45
    Regular price
    £9.50
    Unit price
    per 
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  • High Gloss Nail Polish - Flame 13
    Beauty Without Cruelty high gloss nail polish, red flame 13. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £4.32
    Sale price
    £4.32
    Regular price
    £4.50
    Unit price
    per 
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  • High Gloss Nail Polish - Praline 10
    Beauty Without Cruelty high gloss nail polish, praline 10. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £4.32
    Sale price
    £4.32
    Regular price
    £4.50
    Unit price
    per 
    Sold out
  • Soft Natural Lip Gloss Nude
    Beauty Without Cruelty soft natural lipgloss nude. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £7.55
    Sale price
    £7.55
    Regular price
    £8.50
    Unit price
    per 
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  • Hand Cream - Lavender Blossom Wonder
    Fruu lavender hand cream. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £6.49
    Sale price
    £6.49
    Regular price
    £7.49
    Unit price
    per 
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  • Lip Balm Trio Set - Mango, Coconut and Avocado
    Fruu lip balm trio gift set. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £8.32
    Sale price
    £8.32
    Regular price
    £9.99
    Unit price
    per 
    Sold out
  • Cinnamon Soap
    Friendly Soap cinnamon and cedarwood soap, boxed and unboxed. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £2.17
    Sale price
    £2.17
    Regular price
    £2.50
    Unit price
    per 
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CREATED WITH ETHICAL CONSUMERS IN MIND, AND WITH ANIMALS AND THE PLANET AT HEART

We want to be your trusted source for ethical shopping in the beauty world. We only stock vegan products from cruelty-free brands, and we then make it easy for you to shop by a range of other ethical values that you may want to support. Do you only want to buy products in plastic-free packaging? No problem. Just want to support companies that donate to charity or who are 100% vegan? Easy-peasy. Want to say a big 'no' to palm oil in the products you buy? Step this way. For these and several other categories, just click on the links above or search our full product catalogue and filter by as many values as you want.

WHAT WE DO

Image shows a person working on a laptop. This illustrates the fact that we research brands that proudly say they stand against animal testing, because we only stock the best cruelty-free brands in our online ethical marketplace.

1. We research brands that proudly say they stand against animal testing.

Image shows someone looking at a document in one hand and holding a pen in the other, illustrating the fact we ask all brands in our ethical marketplace to sign our cruelty-free declaration form, because we only stock the best cruelty-free makeup brands.

2. Our chosen suppliers sign our cruelty-free declaration form.

Image shows boxes piled up, illustrating us buying the best vegan beauty products and stocking up for our online ethical marketplace in the UK. We only stock vegan makeup, skincare and beauty from the best cruelty-free brands.

3. We buy their vegan products and stock up for our online marketplace.

Image shows someone looking at shelves with products categorised by ethical value, illustrating the fact we make it easy for customers to filter and shop by the ethical values they care about, such as plastic-free, certified cruelty-free or recyclable.

4. We group the products by different ethical categories.

CHECK OUT OUR INSTAGRAM (IF YOU'RE INTO THAT SORT OF THING)

Find us @lovethical_official