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Your new favourite ethical marketplace

100% vegan and cruelty-free

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NEW PRODUCTS

  • Cleansing Hand Gel
    Flawless cleansing hand gel. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £3.25
    Sale price
    £3.25
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    £3.25
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  • Clay Facial Cleanser - Gentle and Foaming
    Flawless gentle foaming clay facial cleanser. Image shows a close-up of the product in a glass jar and aluminium lid. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £8.95
    Sale price
    £8.95
    Regular price
    £8.95
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  • Body Cream - Sweet Dreams - 60ml
    Flawless body cream - sweet dreams. Image shows a close-up of the product in a glass jar and aluminium lid. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £4.50
    Sale price
    £4.50
    Regular price
    £4.50
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    per 
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  • Body Cream - Oriental Bliss - 60ml
    Flawless body cream - oriental bliss. Image shows a close-up of the product in a glass jar and aluminium lid. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £4.50
    Sale price
    £4.50
    Regular price
    £4.50
    Unit price
    per 
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  • Body Cream - Parma Violet - 60ml
    Flawless body cream - parma violet. Image shows a close-up of the product in a glass jar and aluminium lid. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £4.50
    Sale price
    £4.50
    Regular price
    £4.50
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    per 
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  • Body Wash - Vanilla Chai
    1 glass bottle of Flawless luxury body wash - vanilla chai. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £5.95
    Sale price
    £5.95
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    £5.95
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  • Lip Balm Trio Set
    Fruu lip balm trio gift set. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £7.99
    Sale price
    £7.99
    Regular price
    £9.99
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    per 
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  • Coconut Lip Balm
    Fruu coconut lip balm. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £3.00
    Sale price
    £3.00
    Regular price
    £3.00
    Unit price
    per 
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  • Cherry Lip Balm
    Fruu cherry lip balm. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £3.00
    Sale price
    £3.00
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    £3.00
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    per 
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  • Eye Cream
    UpCircle eye cream. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    Regular price
    £17.99
    Sale price
    £17.99
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    £17.99
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    per 
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CREATED WITH ETHICAL CONSUMERS IN MIND, AND WITH ANIMALS AND THE PLANET AT HEART

We want to be your trusted source for ethical shopping in the beauty world. We only stock vegan products from cruelty-free brands, and we then make it easy for you to shop by a range of other ethical values that you may want to support. Do you only want to buy products in plastic-free packaging? No problem. Just want to support companies that donate to charity or who are 100% vegan? Easy-peasy. Want to say a big 'no' to palm oil in the products you buy? Step this way. For these and several other categories, just click on the links above or search our full product catalogue and filter by as many values as you want.

WHAT WE DO

Image shows a person working on a laptop. This illustrates the fact that we research brands that proudly say they stand against animal testing, because we only stock the best cruelty-free brands in our online ethical marketplace.

1. We research brands that proudly say they stand against animal testing.

Image shows someone looking at a document in one hand and holding a pen in the other, illustrating the fact we ask all brands in our ethical marketplace to sign our cruelty-free declaration form, because we only stock the best cruelty-free makeup brands.

2. Our chosen suppliers sign our cruelty-free declaration form.

Image shows boxes piled up, illustrating us buying the best vegan beauty products and stocking up for our online ethical marketplace in the UK. We only stock vegan makeup, skincare and beauty from the best cruelty-free brands.

3. We buy their vegan products and stock up for our online marketplace.

Image shows someone looking at shelves with products categorised by ethical value, illustrating the fact we make it easy for customers to filter and shop by the ethical values they care about, such as plastic-free, certified cruelty-free or recyclable.

4. We group the products by different ethical categories.

MEET THE BRILLIANT BUSINESSES THAT WE WORK WITH

SHOP UPCIRCLE

CHECK OUT OUR INSTAGRAM (IF YOU'RE INTO THAT SORT OF THING)