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Exclusively vegan and cruelty-free

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CREATED WITH ETHICAL CONSUMERS IN MIND, AND WITH ANIMALS AND THE PLANET AT HEART

We want to be your trusted source for ethical shopping in the beauty world. We only stock vegan products from cruelty-free brands, and we then make it easy for you to shop by a range of other ethical values that you may want to support. Do you only want to buy products in plastic-free packaging? No problem. Just want to support companies that donate to charity or who are 100% vegan? Easy-peasy. Want to say a big 'no' to palm oil in the products you buy? Step this way. For these and several other categories, just click on the links above or search our full product catalogue and filter by as many values as you want.

WHAT WE DO

 'We research brands that proudly say they stand against animal testing' logo

1. We research brands that proudly say they stand against animal testing.

'Our chosen suppliers sign our cruelty-free declaration form' logo

2. Our chosen suppliers sign our cruelty-free declaration form.

3. We buy their vegan products and stock up for our online marketplace.

4. We group the products by different ethical categories.

CHECK OUT THESE AMAZING PRODUCTS ALL FROM 100% VEGAN COMPANIES

  • Ginger With Lemongrass Soy Candle
    Vegan Bunny ginger with lemongrass soy candle lit with white background. Vegan and cruelty-free.
    Regular price
    £8.00
    Sale price
    £8.00
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    £8.00
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  • Black Reusable Cotton Pads - 7 Pack
    Moonie black reusable cotton pads - 7 pack. Vegan and cruelty-free.
    Regular price
    £6.99
    Sale price
    £6.99
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    £6.99
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  • Peppermint and Poppy Seed Soap
    Friendly Soap peppermint and poppy seed soap, boxed and unboxed. Vegan and cruelty-free.
    Regular price
    £2.25
    Sale price
    £2.25
    Regular price
    £2.25
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  • Orange and Grapefruit Soap
    Friendly Soap orange and grapefruit soap, boxed and unboxed. Vegan and cruelty-free.
    Regular price
    £2.25
    Sale price
    £2.25
    Regular price
    £2.25
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  • Aloe Vera Fragrance Free Soap
    Friendly Soap aloe vera fragrance -free soap, boxed and unboxed. Vegan and cruelty-free.
    Regular price
    £2.25
    Sale price
    £2.25
    Regular price
    £2.25
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  • Loofah Soap Rest
    Moonie loofah soap rest. Vegan and cruelty-free.
    Regular price
    £1.49
    Sale price
    £1.49
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    £1.49
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  • Spring Blossom Soy Candle
    Vegan Bunny Spring Blossom Soy Candle. Vegan and cruelty-free.
    Regular price
    £8.00
    Sale price
    £8.00
    Regular price
    £8.00
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  • Avocado Almighty Balm - 12ml
    Fruu avocado almighty balm. Vegan and cruelty-free.
    Regular price
    £5.49
    Sale price
    £5.49
    Regular price
    £5.49
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  • Grapefruit Almighty Balm - 12ml
    Fruu grapefruit almighty balm. Vegan and cruelty-free.
    Regular price
    £5.49
    Sale price
    £5.49
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    £5.49
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  • Orange Almighty Balm - 12ml
    Fruu orange almighty balm. Vegan and cruelty-free.
    Regular price
    £5.49
    Sale price
    £5.49
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    £5.49
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MEET THE BRILLIANT BUSINESSES THAT WE WORK WITH

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CHECK OUT OUR INSTAGRAM (IF YOU'RE INTO THAT SORT OF THING)