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ETHICAL SHOPPING JUST GOT REALLY EASY

100% vegan and cruelty-free, and easily filter by other values too

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CREATED WITH ETHICAL CONSUMERS IN MIND, AND WITH ANIMALS AND THE PLANET AT HEART

We want to be your trusted source for ethical shopping in the beauty world. We only stock vegan products from cruelty-free brands, and we then make it easy for you to shop by a range of other ethical values that you may want to support. Do you only want to buy products in plastic-free packaging? No problem. Just want to support companies that donate to charity or who are 100% vegan? Easy-peasy. Want to say a big 'no' to palm oil in the products you buy? Step this way. For these and several other categories, just click on the links above or search our full product catalogue and filter by as many values as you want.

NEW PRODUCTS

  • Fruu lemon deodorant balm. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    £8.99
    £8.99
    £8.99
    Sold out
  • Fruu unscented deodorant balm. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    £8.99
    £8.99
    £8.99
    Sold out
  • Fruu lip balm trio gift set. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    £9.99
    £9.99
    £9.99
    Sold out
  • Fruu lavender hand cream. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    £7.49
    £7.49
    £7.49
    Sold out
  • Bloomtown nice candle - almond and rose. Vegan and cruelty-free. Image shows the lit candle. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    £15.00
    £15.00
    £15.00
    Sold out
  • Bear Beauty Botanicals reusable bamboo and cotton makeup pads. Vegan and cruelty-free. Image shows a woman holding up one of the pads after just using it. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    £12.50
    £12.50
    £12.50
    Sold out
  • Bear Beauty Botanicals spa headband. Vegan and cruelty-free. Image shows a woman wearing the headband. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    £10.50
    £10.50
    £10.50
    Sold out
  • Bear Beauty Botanicals cherry infused konjac sponge. Image shows a woman holding the konjac spinge to her face. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    £8.50
    £8.50
    £8.50
    Sold out
  • Bear Beauty Botanicals reusable silicone q-tips. Vegan and cruelty-free. Image shows a close up of someone holding the q-tips in their bamboo case. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    £10.50
    £10.50
    £10.50
    Sold out
  • Friendly Soap ylang ylang soap. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.
    £2.50
    £2.50
    £2.50
    Sold out
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Faith in Nature Soap Trio Gift Set - image shows the gift set, which contains three soaps in a decorated cardboard box. Vegan and cruelty-free. Available at Lovethical along with plenty of other vegan and cruelty-free beauty products, makeup, make up, toiletries and cosmetics for all your gift and present needs.

Soap Trio Gift Set: Orange, Aloe Vera and Lavender

£6.00
£6.00
£6.00
Sold out
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WHAT WE DO

Image shows a person working on a laptop. This illustrates the fact that we research brands that proudly say they stand against animal testing, because we only stock the best cruelty-free brands in our online ethical marketplace.

1. We research brands that proudly say they stand against animal testing.

Image shows someone looking at a document in one hand and holding a pen in the other, illustrating the fact we ask all brands in our ethical marketplace to sign our cruelty-free declaration form, because we only stock the best cruelty-free makeup brands.

2. Our chosen suppliers sign our cruelty-free declaration form.

Image shows boxes piled up, illustrating us buying the best vegan beauty products and stocking up for our online ethical marketplace in the UK. We only stock vegan makeup, skincare and beauty from the best cruelty-free brands.

3. We buy their vegan products and stock up for our online marketplace.

Image shows someone looking at shelves with products categorised by ethical value, illustrating the fact we make it easy for customers to filter and shop by the ethical values they care about, such as plastic-free, certified cruelty-free or recyclable.

4. We group the products by different ethical categories.

CHECK OUT OUR INSTAGRAM (IF YOU'RE INTO THAT SORT OF THING)

Find us @lovethical_official