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Exclusively vegan and cruelty-free

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CREATED WITH ETHICAL CONSUMERS IN MIND, AND WITH ANIMALS AND THE PLANET AT HEART

We want to be your trusted source for ethical shopping in the beauty world. We only stock vegan products from cruelty-free brands, and we then make it easy for you to shop by a range of other ethical values that you may want to support. Do you only want to buy products in plastic-free packaging? No problem. Just want to support companies that donate to charity or who are 100% vegan? Easy-peasy. Want to say a big 'no' to palm oil in the products you buy? Step this way. For these and several other categories, just click on the links above or search our full product catalogue and filter by as many values as you want.

WHAT WE DO

 'We research brands that proudly say they stand against animal testing' logo

1. We research brands that proudly say they stand against animal testing.

'Our chosen suppliers sign our cruelty-free declaration form' logo

2. Our chosen suppliers sign our cruelty-free declaration form.

3. We buy their vegan products and stock up for our online marketplace.

4. We group the products by different ethical categories.

MEET THE BRILLIANT BUSINESSES THAT WE WORK WITH

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CHECK OUT OUR INSTAGRAM (IF YOU'RE INTO THAT SORT OF THING)