Cruelty-Free
All of these products are cruelty-free, which means that they haven't been tested on animals. In fact, every single product that we stock is cruelty-free.
Our founder says: "Testing makeup, skincare, toiletries and beauty accessories on animals is cruel and outdated. Research even suggests that animal testing doesn't provide results that are as accurate as non-animal alternatives (after all, humans and rabbits are pretty different, right?!) We've searched for some of the very best cruelty-free brands in the UK, and all of these products are from brands who have signed our cruelty-free declaration form, confirming to us that they do not test on animals."
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