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Before we buy any products from a company, we first ensure that they sign our cruelty-free declaration form, agreeing to each and every one of the following statements:

1.     They do not conduct animal testing on any of their finished products or ingredients at any stage of production, and they have a fixed cut-off date.

2.     They do not use any products or ingredients from any suppliers who test on animals.

3.     They do not commission or permit any other companies or third parties to test on animals on their behalf.

4.     They do not allow products or ingredients to be tested on animals when required by law (for example, they do not sell their products in parts of the world where cosmetic animal testing is required).

5.     They are not owned – neither partly nor fully - by a parent company that does not also adhere to these statements.

6.     They do not pay for animal testing data.

Why do we ask our suppliers to sign the form?

The term 'cruelty-free' is unregulated, and so a company can say that they are cruelty-free or use a bunny logo when in fact they may not be entirely cruelty-free. For example, a company might claim to be cruelty-free because they do not test their finished products on animals, even though the individual ingredients that made up those products might have been.

We are a one-woman run small business, and we therefore wanted a way to feel reassured by our suppliers that they do not test on animals - an assurance that we can then pass on to our customers.

Why do we ask officially cruelty-free accredited businesses to sign it?

There are two reasons:

1) We want to send a clear message to our customers that every single company on our site has signed the form and agreed to all of its statements.

2) Even official cruelty-free accreditations have their differences and mean slightly different things to each other, so we ensure every single company signs the form so that we can make sure we're on the same page with each and every of them.

What if a company we work with stops being cruelty-free?

If we stock a brand that can no longer be classified as cruelty-free according to our cruelty-free declaration form, then we will simply remove their products from our website, no ifs or buts. We will also, obviously, not purchase any more products from them.

To be extra safe, we get our suppliers to review and re-sign the document on a yearly basis.

Why do we include a clause about parent companies?

We know that a cruelty-free brand being owned by a non cruelty-free parent company splits opinion; some people are happy to buy from these brands and want to celebrate them for their anti-animal testing efforts, whereas other people don't want the non cruelty-free parent company to profit from their purchases.

We decided to only work with brand that are not owned by a non cruelty-free company. We applaud all businesses that stand against animal testing, but we really want to shine a light on the ones that say no to it in every area of their company, and that includes any parent companies that profit from their sales.

Why do we stock products from companies that are not officially cruelty-free accredited?

We love it when a company is officially cruelty-free accredited, and we shine a light on these with our 'certified cruelty-free' logo on our product pages. We also know, however, that there are many businesses out there that are truly cruelty-free but without the accreditations. Official certifications can take time and some cost money, and so some small businesses especially may not have certification yet.

We feel that we are very transparent with the fact that not all the companies on this site are cruelty-free certified, but we do ensure that every single one of them signs our thorough cruelty-free form. This form includes terms and conditions regarding the manufacturer's liability should they sign the form incorrectly, so we are confident in its reliability.

Ultimately, our aim at Lovethical is to help our customers make an informed decision when deciding what products to purchase. So, what we want to do is put the information on the table - that all companies we work with have signed our form and then highlight the ones that are officially certified - and let the customer chose from there.