We work with wonderful beauty companies that stand firmly against animal testing to bring you their great (and cruelty-free) beauty products. To do this, we follow this process:
1. We research brands that proudly say they stand against animal testing.
Our founder researches companies that say they do not test on animals. She loves it when she sees that a company is officially cruelty-free accredited - especially if that is with Cruelty Free International's Leaping Bunny - as that means that the company has gained an official cruelty-free seal of approval and, in the case of the Leaping Bunny, means that they have gone through stringent audits from independent sources to verify their cruelty-free status.
The companies' websites, Google, cruelty-free beauty blogs, Cruelty Free International's website and Peta's website are all great sources used at this stage.
2. Our chosen suppliers sign our cruelty-free declaration form.
Once we've researched a company and want them on board, we contact them and ask them to sign our cruelty-free declaration form. By doing this, they confirm that they do not test their final products or ingredients on animals, that their suppliers don't either, that they don't get third parties to test on their behalf, that they don't sell in areas of the world where animal testing is mandatory, that they aren't owned by a non cruelty-free company, and that they don't pay for animal testing data. If a company is unable to sign the form, then we are unable to work with them.
3. We buy their vegan products and stock up for our online marketplace.
Once a company has signed our cruelty-free declaration form, we chose which of their products we want to stock and send them an order. If the company sells both vegan and non-vegan products, we will only choose from their vegan ones. Our founder then waits excitedly for the goodies to be delivered to her door.
4. We group the products by different ethical categories.
Our founder then works on getting all the product information uploaded to the website. As part of this process, she classifies each product by a series of ethical values, and adds tags to each of them so that customers can filter by these values if that's what's important to them.
By no means do we claim to be perfect though, and we know that there are other ethical issues out there that people care about when buying products. If there is something that you would like to see added to our list of ethical value filters then please do get in touch with us via our 'contact us' page and we'll see what we can do!